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Customer loyalty is worth its weight in gold. Not only do loyal customers keep your books ticking over during the quiet times but they are also highly effective brand ambassadors and provide a foundation on which to optimise marketing efforts.

Wellness and healthy eating are two huge trends in the food industry. In the restaurant world, this directly translates, not only into demand for healthier options on a menu, but also more transparency when it comes to what’s actually in the food. Providing nutritional information on menus has become a must – so, what do you need to know about it?

In any business customer loyalty is worth its weight in gold. In fact, the average value of a returning purchaser is three times more than a first time customer. This could have something to do with the fact that engaged customers visit their favourite restaurants 56% more each month. So, the key is to create a way to keep your customers loyal and to keep them engaged – loyalty programmes are one simple way that you can do it.

When it comes to creating the perfect dish, you might start with the ingredients, technique and the tastes you can produce.However, while many of us understand that a plate of food needs to look good, not everyone gets just how much influence plating really has on how we taste food.

According to Charles Spence, an experimental psychologist, "when the plating is artistic, people tend to enjoy the food more than if the same ingredients were just dumped on the plate." In fact, the science of plating goes much deeper than that.

You are on the verge of an exciting new project, and you can see your restaurant opening on the horizon. What do you need to finalise between now and the big event? Use this Opening a restaurant checklist to help you with the launch of your restaurant.

Customer service is absolutely crucial in the restaurant business. The best establishments are those that go above and beyond when it comes to making sure that your customers have an enjoyable experience. Some of that can be taught but what really sets a dining experience apart is often the motivated member of staff who goes the extra mile without being asked.

Social media use is big in the food industry. With more than 200 million social posts tagged #food there is an intense desire among the users of Instagram, Twitter, Pinterest, Facebook and others to digest this kind of content. For those in the restaurant business social platforms present the perfect opportunity to reach out to customers and to build on existing loyalties. If you want to get the most out of your social presence here’s how to do it.

Highly engaged staff are a huge advantage for your business, bringing the benefits of efficiency, creativity and drive to the kitchen and beyond. However, in an industry where the hours are often long and the pressure intense, whether front of house, management, or in the kitchen, it’s all too easy for engagement to wane and drift off. How do you stop that from happening?

Any business that requires customers to come through its doors must prioritise footfall. A local marketing strategy is a great way to increase footfall, as well as building trust and establishing relationships with the local community. Key to achieving this are promotions and programmes designed to appeal to those who live and work in the vicinity of your business.

Effective recruitment is fundamental to any business – and especially one operating in a high pressure industry like the restaurant business. It can be time consuming and costly if you’re not used to it, but there are many recruitment resources out there that can make life a lot easier.

Three out of 4 consumers consult social media before making a purchasing decision. Statistics like these that increased the pressure on restaurants to better manage their social media. If you have invested time and, perhaps, money in Instagram, Facebook, Twitter and TripAdvisor then the last thing you need is to have that brand positivity damaged by haters. So how do you deal with negative social interactions and still come out on top? 

CVs are often underestimated. Yes, everyone has one, and yes, it may not seem like a particularly exciting document. However, the reality is that if you know how to get the most out of your CV it can open a lot of doors.