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The culinary world is in a constant state of flux. Romantic ideas of opening up a little bistro and putting your menu board out on the pavement have their place, but the nature of the industry has changed so much that you may find it hard to survive on charm and quintessential ambience alone.

Do you know what consumers look for in a coffee at a Full Service Restaurant?     

If you’re organising an event, or planning an offer for your restaurant, then advertising that can really help make it a success. Well-managed advertising allows you to reach out to carefully chosen customers and make them aware of what you’re offering, as well as incentivising them to get involved. So, how do you go about it?

Customer loyalty is worth its weight in gold. Not only do loyal customers keep your books ticking over during the quiet times but they are also highly effective brand ambassadors and provide a foundation on which to optimise marketing efforts.

In any business customer loyalty is worth its weight in gold. In fact, the average value of a returning purchaser is three times more than a first time customer. This could have something to do with the fact that engaged customers visit their favourite restaurants 56% more each month. So, the key is to create a way to keep your customers loyal and to keep them engaged – loyalty programmes are one simple way that you can do it.

Customer service is absolutely crucial in the restaurant business. The best establishments are those that go above and beyond when it comes to making sure that your customers have an enjoyable experience. Some of that can be taught but what really sets a dining experience apart is often the motivated member of staff who goes the extra mile without being asked.

Highly engaged staff are a huge advantage for your business, bringing the benefits of efficiency, creativity and drive to the kitchen and beyond. However, in an industry where the hours are often long and the pressure intense, whether front of house, management, or in the kitchen, it’s all too easy for engagement to wane and drift off. How do you stop that from happening?

Any business that requires customers to come through its doors must prioritise footfall. A local marketing strategy is a great way to increase footfall, as well as building trust and establishing relationships with the local community. Key to achieving this are promotions and programmes designed to appeal to those who live and work in the vicinity of your business.

Effective recruitment is fundamental to any business – and especially one operating in a high pressure industry like the restaurant business. It can be time consuming and costly if you’re not used to it, but there are many recruitment resources out there that can make life a lot easier.

Three out of 4 consumers consult social media before making a purchasing decision. Statistics like these that increased the pressure on restaurants to better manage their social media. If you have invested time and, perhaps, money in Instagram, Facebook, Twitter and TripAdvisor then the last thing you need is to have that brand positivity damaged by haters. So how do you deal with negative social interactions and still come out on top?