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Social media can be a huge growth driver. If your business is seeking a new audience, launching a new location or looking to gain traction for a change of menu then a strong social media network can bring attention, as well as diners, through your doors. What many brands don’t realise is that your restaurant team is a huge asset when it comes to social media strategy.

Discounting is a popular trick in the restaurant trade but it doesn’t always produce the best results. Many experts now believe that discounting is rarely an effective strategy for attracting regular customers and building up a loyal base of support. In fact, you could even be damaging your brand if you’re still using discounting as a business tool.

According to the “primacy effect,” the information that customers learn about you first has a much more lasting impact than much of what comes later. So, the initial impression your business makes, from the first time they click on the website, to the moment customers lay eyes on your menu, or the minute they walk through the door, is crucial. It not only provides the foundation for customer loyalty but will also encourage those all-important word of mouth (or social media shared) recommendations too. If the first impression you’re looking to create is a premium one, what do you need to know about how to do it?

Whether it’s a permanent decision or a temporary move, for many chefs there comes a time when it’s important to get outside the kitchen. It could be a matter of health, family or just the desire for a career change – if you’re looking to move beyond the kitchen then what options do you have?

There are many different factors involved in restaurant success. One of the most valuable is marketing. However, marketing your business is a very different today compared to just a few years ago – mainly because of the presence of influencers and the impact they can have on success or failure.

There is no set journey for moving up the hierarchy in the kitchen. It takes a combination of skill, hard work and talent to win that coveted promotion. However, you can help your career to move in the right direction by getting into good habits that will enable your skills and experience to develop with a promotion in mind.

“Seasonal produce” has become a trending term that many restaurants have incorporated simply to try to attract certain diners. However, the reality is that working with seasonal ingredients has a lot of benefits for the business, from attracting diners keen to make sustainable choices, through to reducing your restaurant’s costs and minimising the impact it has on the environment. 

Do you know what consumers look for in a coffee at a Full Service Restaurant?     

To feed the larger, wealthier, urban population that is predicted by 2050, food production needs to increase by 70%.

While meat, eggs, and dairy milk are easy to identify, there are other foods where the presence of animal products is not so obvious.

There are multiple reasons to follow a plant-based diet.