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Discounting is a popular trick in the restaurant trade but it doesn’t always produce the best results. Many experts now believe that discounting is rarely an effective strategy for attracting regular customers and building up a loyal base of support. In fact, you could even be damaging your brand if you’re still using discounting as a business tool.

According to the “primacy effect,” the information that customers learn about you first has a much more lasting impact than much of what comes later. So, the initial impression your business makes, from the first time they click on the website, to the moment customers lay eyes on your menu, or the minute they walk through the door, is crucial. It not only provides the foundation for customer loyalty but will also encourage those all-important word of mouth (or social media shared) recommendations too. If the first impression you’re looking to create is a premium one, what do you need to know about how to do it?

Whether it’s a permanent decision or a temporary move, for many chefs there comes a time when it’s important to get outside the kitchen. It could be a matter of health, family or just the desire for a career change – if you’re looking to move beyond the kitchen then what options do you have?

There are many different factors involved in restaurant success. One of the most valuable is marketing. However, marketing your business is a very different today compared to just a few years ago – mainly because of the presence of influencers and the impact they can have on success or failure.

There is no set journey for moving up the hierarchy in the kitchen. It takes a combination of skill, hard work and talent to win that coveted promotion. However, you can help your career to move in the right direction by getting into good habits that will enable your skills and experience to develop with a promotion in mind.

Do you know what consumers look for in a coffee at a Full Service Restaurant?     

Nestlé Professional and Worldchefs have once again teamed up on International Chef’s Day to promote healthier eating for children.

PARIS - WORLDCHEFS Academy was officially launched today by the World Chefs Association of Chefs Societies (WORLDCHEFS) at its 38th Biennial Congress, held in Kuala Lumpur, Malaysia, July 11-14, 2018.

If you’re organising an event, or planning an offer for your restaurant, then advertising that can really help make it a success. Well-managed advertising allows you to reach out to carefully chosen customers and make them aware of what you’re offering, as well as incentivising them to get involved. So, how do you go about it?

What’s your restaurant concept? If you don’t have an answer to this question then you might be struggling to identify your business’ unique selling point – which could be having a negative impact on marketing efforts, attracting customers and filling tables. A defined and easily identifiable concept provides a solid bedrock for success and feeds into improved sales and a higher profile.

Customer loyalty is worth its weight in gold. Not only do loyal customers keep your books ticking over during the quiet times but they are also highly effective brand ambassadors and provide a foundation on which to optimise marketing efforts.

Wellness and healthy eating are two huge trends in the food industry. In the restaurant world, this directly translates, not only into demand for healthier options on a menu, but also more transparency when it comes to what’s actually in the food. Providing nutritional information on menus has become a must – so, what do you need to know about it?