Nescafé Plan 2030
Regenerative agriculture is at the heart of the Nescafé Plan.
Nescafé, Nestlé's largest coffee brand, sourced 32% of its coffee from farmers implementing regenerative agriculture practices in 2024. This achievement surpasses Nescafé's 2025 goal of 20%, reflecting the strong traction that regenerative agriculture is gaining within coffee farmers, according to the latest Nescafé Plan 2030 Progress Report.
Nescafé is supporting coffee farmers transition to practices like optimized fertilization, soil cover, mulching and composting, with the aim of improving productivity and lowering their costs. The adoption of these practices is also helping reduce greenhouse gas emissions (GHG) in coffee. In 2024, participants of the Nescafé Plan achieved a reduction ranging from 20% to 40% of GHG emissions per kilogram of green coffee.
Axel Touzet, Head of Nestlé's Coffee Brands Strategic Business Unit, said: "Regenerative agriculture is at the heart of the Nescafé Plan and our efforts to build resilience in our coffee supply chain. This third Progress Report shows that farmers are becoming increasingly aware of the benefits of these practices, as shown by the increased adoption rates. This encourages us to continue the work we do with our partners, suppliers and farmers in the regions where we source our coffee."
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