Appeal to Your Customers
Finding new ways to grow food should appeal to everyone—after all, everyone needs to eat.
Enhancing soil, water, and biodiversity may help farmers do their work, but there some other reasons for your guests to be intrigued by regenerative agriculture.
Consumer demand
Recent data suggests that these practices could be a plus with your guests. After the concept of regenerative agriculture was defined to U.S. consumers, 73% agreed they would be more likely to trust retailers and brands that implement those practices, and 72% agreed that they would be more likely to purchase from them.1
Favourable perceptions
Regenerative agriculture could boost perceptions among consumers, as they intuitively link it to nutrition, health and quality.2 For example, a study focusing on soil composition in typical growing conditions found that cocoa bean flavour was influenced by the chemical composition of the soil.3 However, conclusions cannot be drawn yet due to the difference in farming practices studied and variabilities of methods and crops. Thus, further research is still needed.4
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Support for farmers
Regenerative agriculture may help improve long-term farmer livelihood through reduced costs, improved crop yield and crop quality, and greater resilience to extreme climate events5. Meanwhile, 79% of farmers state they “would improve sustainability of their farms to meet consumer needs and expectations and because it’s the future of farming.”6
Nutritional content
According to multiple studies in several countries, the nutrient density of our food has fallen tremendously in the last 50-70 years.7 However, some preliminary trials in the U.S. showed interesting results: the food grown under regenerative practices contained, on average, more magnesium, calcium, potassium, zinc and vitamins.8,9 Further research in this area is needed.
DID YOU KNOW? The global regenerative agriculture market value is predicted to triple by 2031, reaching USD 31.88 billion.10
