- In the News
- Nutrition
Feed the future: The time to change is now.
It’s easy to think that guests come to you for flavour and experience alone.
But health and sustainability are also strong motivations for consumers when dining out1.
Some of this is due to personal interest. It’s also driven by necessity as we look for ways to feed the rapidly expanding world population with our limited resources on Earth.
The number of mouths to feed is significant. While the human population was already at 8 billion in 2022, it’s projected to rise to 9.7 billion by 2050 and 10.4 billion by 2080.
Meanwhile, the planet’s finite resources cannot expand2, so if we hope to feed everyone, our approach has to change. As a foodservice operator, you have the responsibility to become part of the solution by addressing these global shifts right now.
By putting health and sustainability on your menu along with great taste, you can check the boxes your guests are looking for, all while helping to solve the generational challenge of feeding billions of people all over the planet.
Access the full Nutripro Magazine
Sources:
1 Kantar. PBMS segmentation (FR, UK, DE, US, SG). 2022.
2 United Nations. Global issues: Population. 2022.