Spread the Word - Speaking Up about Sustainability
Remember, when you’re making your business more sustainable, everyone wants to hear about it!
The effects of climate affect all of us, so any steps you take toward a more sustainable way of life and work deserve to be made known. Here are some tips for communicating your changes to everyone connected with your business, while focusing on sustainability and the environment.
Vendors : “We’re in this together.”
• Ask suppliers what they’re doing to fight climate change.
• Make your preference for more sustainable ingredients, packaging, and transportation known.
• Talk about how you can partner to help each other reach your sustainability goals.
• Offer your food scraps as compost to nourish your vendors’ crops.
Customers : “We share your goals.”
• Remember that consumers are looking for businesses that prioritize sustainability.
• Make official commitments or goals about sustainability, measuring where you are today, what numbers you want to reach, and when you want to reach them.
• Share your commitments on indoor & outdoor signage, menus, and social media.
• Publicize your efforts and results, backing them up with measurable data if possible.
• Always check local regulations before making sustainability claims, as every country has its own regulations.
Staff: “We are working to make a difference.”
• Talk to your staff about why sustainable practices matter and tell them what you’re doing.
• Help everyone on staff understand how they can play a role to create a better planet.
• Equip your wait staff to answer questions that guests may have about your practices.
• Encourage your staff to offer suggestions if they think of a more sustainable way to do something.