Roastelier by Nescafé is now available in Japan

Nestlé Japan has begun a nationwide rollout of Roastelier by Nescafé, an Out of Home brand which is part of the Nestlé Professional portfolio, enabling local coffee shops and bakeries to serve freshly roasted coffee to their consumers. 

Since the 1960 launch of Nescafé, Nestlé Japan has shaped the local coffee culture by offering high-quality products and services. In recent years they have successfully expanded their coffee business to restaurants, offices, and other out of home locations. 

With the Roastelier by Nescafé launch this spring, the market will be able to offer a service which supports local businesses to easily serve highest quality self-roasted premium coffee of ultimate freshness. 

The first flagship store in Kobe

On March 27, Nestlé Japan will open a 1500+ square foot flagship store in Kobe, setting new benchmarks for the category and offering an immersive Roastelier by Nescafé experience. Inside the store, coffee lovers will be able to discover a range of coffee blends and profiles. 

The store offers unique coffee menu choices, including Ultimate Freshly Roasted Coffee that only uses coffee beans roasted within three hours. 

Also on the menu are signature coffee blends and recipes that have been designed in collaboration with Tetsu Kasuya, the World Brewers Cup 2016 champion and Nobumasa Shimoyama, the 2016 Coffee Fest Latte Art World Championship champion. 

All the coffees will also be available through a special takeaway service for coffee lovers to enjoy the taste of freshly roasted coffee beans at home.