The new Roastelier by Nescafé solution will enable Brazilian coffeeshops to offer the ultimate in freshly roasted coffee to their consumers by leveraging the unique ‘Prime Roast’ technology to craft their own signature coffee.
Nestlé Professional understands that the coffee market is changing as more consumers are seeking higher quality specialty coffees and are very eager to build their coffee knowledge. Roastelier by Nescafé, aims to revolutionize and simplify the roasting process, redefining the standards of freshly roasted coffee and ensuring quality from the roasting process to the cup.
Customers Signature Coffee
Through in-store roasting with ‘Prime Roast’ technology, coffee shops can offer different sensory profiles for the same coffee, seeking natural aromas and flavors, extracting the best from the multiple origins of beans, and controlling the different intensities of roasting.
Coffee shop baristas simply scan the QR code of the Colombia, Ethiopia, or Brazil coffee bag and choose their preferred level of roast. With the ‘Prime Roast’ technology, the different roast levels have been optimized to match the profile of each unique origin of bean so that the end-cup profile is at its best.
In this way, each coffee shop can offer its customers the ultimate in freshly roasted coffee as well as coffee with its own unique signature, which can be consumed on site or taken home in a personalized packaging.
"Coffee is part of Nestlé's DNA and we believe we have a great responsibility to connect the consumer to the coffee chain, explaining everything behind each cup of coffee. Roasting is one of those processes. We want to bring together and enable a differentiated experience to our consumers. With the arrival of Roastelier by Nescafé we will add and support in the construction of a new future where more and more people will taste cups of the highest quality" says German Carvallo, Director of Nestlé Professional Brazil.
Leading Coffee Shops
As of August 19, Roastelier by Nescafé will be available in three leading coffee shops in São Paulo who will offer their own signature freshly roasted coffees from Colombia, Ethiopia, and Brazil as part of their personalized coffee menu.
Contact [email protected] for more information or questions.
In Brazil, For more information about Roastelier by Nescafé, visit www.roastelier.com.br/ and to become a Roastelier partner: TEL: 0800 777 1525
For inquiries on media communication for Nestlé Brazil, contact Paula Angelo [email protected] and for other inquiries about Nestlé Brazil: TEL: 0800 770 1176