Introducing Roastelier by Nescafé’s new single origin coffee: Ethiopia Sidamo

Tuesday, May 24, 2022

Ethiopia is the fifth-largest coffee producer in the world, and the biggest in Africa. It is responsible for approximately 4% of the world’s supply, and is the birthplace of coffee.


Today, coffee consumers associate Ethiopian beans with a bright, floral, and citrusy cup profile. As the coffee plant is naturally occurring in Ethiopia, there are estimated to be thousands of wild varieties growing in the country’s various regions. This means the country boasts rich genetic diversity as far as coffee production is concerned, making it a one-of-a-kind coffee origin.

This wonderful reputation for unique, vibrant flavors is one of the reasons we recently added a brand-new Ethiopian coffee to our Prime Roast range for Roastelier by Nescafé. Read on to learn more about this amazing Fairtrade and organic certified coffee, and what you can expect from it.



Roastelier by Nescafé's Ethiopia Sidamo coffee

Roastelier by Nescafé is a countertop roasting solution and service platform for coffee shops that empowers baristas and coffee shops owners to roast their own coffee.

The variety of single origin Prime Roast beans available and the customization options provided by the Roastelier by Nescafé Roaster allows coffee shops to create signature blends and serve customers delicious freshly roasted coffee. Prime Roast beans use proprietary two-stage roasting technology to prioritize freshness.

Currently the range includes single origin coffees from Brazil and Colombia, as well as the recently launched Ethiopia Sidamo.




What is Ethiopia Sidamo?

Sidamo Province is one of the most well-known coffee-producing regions in Ethiopia. Located in the southern part of the country, Sidamo is part of the Rift Valley, a highland region with altitudes of 1,500 to 2,200 meters above sea level, plenty of rainfall, and rich, fertile soil. At these high altitudes, the plant's fruits (known as coffee cherries) have plenty of time to ripen and mature.

As such, coffee from Sidamo is generally very high in quality, with a disctinctive "bright" flavor, and a vibrant acidity that is often reminiscent of citrus fruit.


Sidamo is especially famous for its wet-processed or washed coffees. Washed coffees are processed by fully pulping and washing the coffee cherries, before drying the beans on raised beds or patios. This often gives washed coffees such as our Ethiopia Sidamo a complex, bright flavor, with a floral aroma and a soft finish.


We source our Ethiopia Sidamo coffee from the Sidama Coffee Farmers Cooperative Union (SCFCU), a co-operative of more than 80,000 smallholder farmers and the second-largest of its kind in Ethiopia. The beans we buy for this Prime Roast coffee are organically grown, as well as being Fairtrade certified, with a price premium paid to the farmers as a result.


Almost all of the coffee grown by SCFCU farmers is shade-grown. Growing coffee under shade is beneficial, as it provides a more favorable temperature. This allows the coffee cherry (and therefore the bean inside) to mature more slowly, causing its sugars to develop further and create delicious flavors.


However, the coffee of course tastes different depending on how it is roasted, on the roast profile used on the Roastelier by Nescafé Roaster, and the various customization options you can use.


As a light roast, it has a complex cup profile with bright citrus flavors, juicy texture, and a sweet finish. A medium roast, meanwhile, will produce more balanced coffee, with delicate acidity, chocolate flavors, and a lingering aftertaste. Finally, as a dark roast, it takes on rich caramel and dark cocoa flavors, with a syrupy body and a smooth finish.


These profiles can also be dialed in separately for filter and espresso, so you can cater to an even wider range of coffee consumers.


Growing and processing

In Sidamo, coffee is grown near where smallholder farmers live, and is planted at a comparatively lower density, with anywhere from 1,000 to 1,800 plants per hectare. The coffee we source is 100% Fairtrade certified.

Depending on rainfall and elevation, the coffee is harvested between September and January.


Benefits of Fairtrade

Sourcing Fairtrade certified coffee has a number of benefits. In the case of the SCFCU, the Fairtrade premium find has faciliated the implementation of more than 60 projects at origin, which cover livelihood improvement, coffee quality, productivity, and sustainability among other things. These projects are priorized based on local community needs.

Chief among these is the construction of community infrastructure, including rural roads, bridges, extending water lines, schools, grain mills, health centers, a meeting hall and office, and more. However, other initiatives also help to improve the productivity and qualists of coffee grown in the union, such as training on agricultural best practices, expanding coffee processing facilities, constructing drying beds, and more.

Alongside these areas, the SCFCU has also used the premium fund to implement a number of sustainability projects. This includes coffee waste management, shade seedling nursery projects, and switching to renewable energy.


Blending and brewing the Ethiopia Sidamo

The flavors that you can expect from this Ethiopia Sidamo work perfectly in milk-based espresso drinks as well as being pleasant on their own. You may find that a medium or dark roast works especially well in a signature espresso blend (along with coffees from Brazil and/or Colombia), as this profile will bring out sweeter notes.

Meanwhile, if your customers prefer brewed coffee, then you may find that a light or medium roast is perfect for filter coffee. However, the Ethiopia Sidamo is versatile, and will also be delicious if roasted dark and served as a brewed single origin coffee.

If you're looking to pair this coffee with food or snacks on your menu, we recommend that for light or medium roasts, you start with sweet baked goods that have lemon or blueberry flavors, or even citrusy candies. 



Roastelier by Nescafé offers a range of roast profiles and tutorials to guide you through the process of roasting coffee in house, no matter which Prime Roast origin you are using.


The Ethiopia Sidamo is one of the most versatile Prime Roast origins available through Roastelier. Try roasting it fresh in-store to experience its vibrant falvor profile, and share this with customers.


Want more information on this coffee or any of our other single origin Prime Roast coffee?

Visit to learn more.   




Key facts


1,750 to 2,100 meters above sea level


Fully washed & sun dried


100% organic, Fairtrade


September to January

Producer details

48,971 Fairtrade smallholder farmers, each cultivating 0.9ha on average