Constructing your coffee menu

Sunday, January 23, 2022

Designing the perfect menu is vital for any coffee shop. However, to do so, coffee shop owners will need to take all manner of factors into account.

What will be your focus? Will you be selling espresso-based drinks or filter coffee? Single origin coffees or blends? There is no single answer, but each of these areas should be considered when designing your coffee menu. In most cases, a coffee menu will include a range of café staples, such as the espresso, cappuccino, and latte drinks. But alongside this, you might want to offer a range of drink sizes, or iced alternatives to cater for warmer weather.


Read on to learn more about what to consider when constructing your coffee menu.


Choosing the right coffee

Once you figure out which drinks your coffee shop is going to offer, start looking for the right beans.


First things first, start with a signature blend. This versatile coffee should work just as well with or without milk. An ideal blend will have a great taste and flavor on its own, but be bold enough to punch through the milk and still be distinctive in a cappuccino or latte.

Most brands start by looking for sweetness, nuttiness, and some acidity in their signature blends. They may contain beans from Central America, South America, Ethiopia, and Indonesia.


Blends are often composed of up to five individual coffees, but typically have a strong, versatile “base” to make sure the coffee has a stable underlying flavor.


Alongside your signature blend for espresso-based beverages, you may also want to stock some single origin coffees. A single origin coffee is, as the name suggests, an unblended coffee that comes from one region or area.

While these may not be to everyone’s taste, they are often more nuanced and complex, with a unique flavor that may suit customers who want to try something different.



A range of different milks

Coffee consumers around the world love to drink milk-based coffee beverages. However, with the rise of plant-based diets and concerns growing about the impact of your morning coffee, more and more people are opting for alternatives to dairy products.


As recently as 10 or 15 years ago, plant-based alternatives were basically non-existent in cafés, with some offering soy milk. However, today, the range of plant-based dairy alternative options continues to grow. Oat milk is popular for its mild flavor and creamy texture, while pea milk is known for being high in protein and for excellent foaming for latte art as well.


To this end, Nestlé Professional has developed a new pea-based beverage called Wunda Professional Barista specialized for coffee preparation. It is high in protein and naturally lactose-free, with a neutral taste that complements and highlights the sensory or flavor notes of coffee. It is also carbon-neutral, certified by the Carbon Trust, and made from yellow-field peas which are sourced from France. It is suitable for vegetarians and vegans.



Maximizing freshness

Coffee is best enjoyed fresh. This is why master baristas grind a new dose of coffee for each beverage, rather than letting a tub of ground coffee sit and turn stale on the counter.


But as well as making sure coffee is freshly ground, coffee shop owners should ensure their beans are also freshly roasted.


This is where Roastelier by Nescafé comes in. Roastelier by Nescafé is a countertop roasting solution and service platform for coffee shops and cafés that enables baristas to roast their own single origin coffees and create their own signature blends.


The process is simple yet customizable, allowing baristas to master the art of roasting on-site to make sure each beverage is as fresh as it can be.


In order to achieve the freshest and most consistent coffee possible, Roastelier by Nescafé roasters use Prime Roast beans. These high-end 100% arabica coffees are sourced from a range of origins, and partially roasted to lock in the freshness of each individual coffee.


Currently, the range of Prime Roast coffees includes:


●          An Ethiopian Sidamo coffee, which has a citrusy acidity and floral notes

●          A smooth Colombian coffee, with fruity and chocolate notes

●          A versatile Brazilian coffee, which is perfect for delicious, bold espresso shots


The Roastelier by Nescafé machine comes preset with a number of different roast profiles, accessed by scanning the QR code on each bag. The machine is also intuitive and user-friendly, with tutorials to guide baristas through the roasting process and allow them to dial in their signature blend.


By developing signature blends and experimenting with different roast profiles, Roastelier by Nescafé users can also make sure their menus meet the tastes of local consumers. Preferences and drinking habits vary from market to market, so this way, you can make sure that what you’re offering aligns with what customers want.



A unique and distinctive menu is key for any successful coffee shop. By using the Roastelier by Nescafé countertop roaster and the versatile range of Prime Roast coffees, baristas can master the art of roasting to design signature blends and provide a truly authentic freshly roasted coffee experience to every single customer who walks through the door.


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