It is important to note that added sugars and intrinsic sugars are not the same. They play different roles in nutrition, and foods and beverages should not be judged by any one ingredient or nutrient.
- Water, coffee tea, etc.:0 calories
- Coffee with sugar: 15 calories
- Seltzer with a dash of fruit juice: 15 calories
- Sports drink: 90 calories
- Cola: 150 calories
- Orange juice: 160 calories
- Orange soda: 210 calories
Counting calories? Count the nutrients, too
Some of the criticism surrounding sweetened beverages results in consumers choosing them instead of 100% juice and milk products. While the calorie count of these beverages may be similar, their nutrient contribution should not be overlooked. In fact, 100% juice, milk, and flavored milk are nutrientpacked, offering many nutrients that are essential for health.
Understanding this can empower your consumers to make informed choices and enjoy a more balanced life.
By paying attention to nutrient density, we can choose food and drinks that provide more nutrients in each calorie. With the rise in obesity levels, many people are searching for ways to cut calories from their diets, but the real goal should be managing the intake of calories that do not offer additional nutrients. Adding 100% juice and milk to your menu board provides nutrientdense options to help your guests get more from each calorie.
Added sugars: Often criticized for adding calories without nutrients, these beverages can still play an important role by helping a drink meet the consumer’s needs for taste, hydration, or enjoyment.
Intrinsic sugars: Found naturally in juices and milk, these sugars come with additional nutrients, such as protein, vitamins and minerals, whose value cannot be ignored.
When building your beverage menu, consider what you are serving with the sugar in your beverages, and what consumer need they meet.