What are sweetened beverages?
The term can apply to any beverage that contains added sugar, naturally occurring sugars, or alternative sweeteners.
Why focus on beverages?
According to a report from Euromonitor International, beverages are becoming a key traffic driver.1 The more you offer, the wider audience you can reach. A strong beverage portfolio can help you hit a wider range of price points without reducing your margins. It is also an effective way to boost between-meal traffic, as an attractive beverage menu can encourage customers to stop in for coffee or smoothies.
1. Euromonitor report: Beverages in consumer foodservice: what you drink is who you are. March 2012