NutriPro Sweetened Beverages - Eat drink & be savvy

Wednesday, August 16, 2017

Beverages. They are part of every meal, every menu, and every culture.

What are sweetened beverages? 

The term can apply to any beverage that contains added sugar, naturally occurring sugars, or alternative sweeteners.

Why focus on beverages?

According to a report from Euromonitor International, beverages are becoming a key traffic driver.1 The more you offer, the wider audience you can reach. A strong beverage portfolio can help you hit a wider range of price points without reducing your margins. It is also an effective way to boost between-meal traffic, as an attractive beverage menu can encourage customers to stop in for coffee or smoothies.

 

Sources:

1. Euromonitor report: Beverages in consumer foodservice: what you drink is who you are. March 2012