NutriPro Simple & Authentic – Taking the mystery out of the menu

Monday, November 4, 2019

From the grocery store to the restaurant, today’s customers are looking for a combination of transparency and integrity. Which factors are most important to them?

A Simple Ingredient List

The idea of a product made with the least ingredients possible is appealing to 68% of global consumers.1


More Natural Ingredients 

Almost 60% of respondents in eight European countries see a close connection between “natural”’ and “healthy,” while 62% of consumers in Asia Pacific and 70% in the Middle East and Africa are interested in products with natural claims.1


Recognizable Ingredients

Forty percent of global respondents say the absence of artificial colours and flavours is very important when choosing food.2


Familiar Preparation Methods

A study of 30,000 people in 60 countries showed that traditional food production methods are perceived as preserving the food’s natural state.3


Local Sources

Local food sales in the U.S. grew from $5 billion to $12 billion between 2008 and 2014, and they were estimated to reach $20 billion in 20194 making local sources of meat and produce an important part of what we consume.




1GlobalData. TrendSights Analysis: Fresh, Natural & Pure. 2018.

2Nielsen. We Are What We Eat. 2015.

3Roman, S. The importance of food naturalness for consumers. Trends in Food Science & Technology. 2017.

4Hesterman, O. and Horan, D. The demand for ‘local’ food is growing — here’s why investors should pay attention. Business Insider. 2017.