NutriPro Portion Awareness - Smaller Appetites

Monday, July 17, 2017

The Million-Calorie Difference

One man. One cookie. And one million calories saved. This is the story of how Dan Gorman,  a food service director in one US school, made a small portion change that added up to an  impressive achievement.
“A couple of years ago, we had a 2.5-ounce, 310-calorie cookie that we  baked from a dough. Kids could purchase  the cookie as a snack every day, and on  average, we sold about 30 cookies per  day. Using the same dough, we switched  to a 1-ounce cookie that has 110 calories.Some people thought the kids would just  buy two or three cookies. We didn’t do  anything to prevent that, but what we  found was that we still ended up selling  about 30 cookies per day. The kids didn’t  buy extras because they were smaller. They were satisfied, and out of habit,  they’d still just buy a single cookie. We’re open 175 days a year, so for that  building, we saved about a million calories  a year just by changing the portion size.  Our profit margin also increased from 16  cents on the larger cookie to 20 cents on  the smaller one. That adds up to a 25%  increase over what we earned before.”