“A couple of years ago, we had a 2.5-ounce, 310-calorie cookie that we baked from a dough. Kids could purchase the cookie as a snack every day, and on average, we sold about 30 cookies per day. Using the same dough, we switched to a 1-ounce cookie that has 110 calories.Some people thought the kids would just buy two or three cookies. We didn’t do anything to prevent that, but what we found was that we still ended up selling about 30 cookies per day. The kids didn’t buy extras because they were smaller. They were satisfied, and out of habit, they’d still just buy a single cookie. We’re open 175 days a year, so for that building, we saved about a million calories a year just by changing the portion size. Our profit margin also increased from 16 cents on the larger cookie to 20 cents on the smaller one. That adds up to a 25% increase over what we earned before.”
The Million-Calorie Difference
One man. One cookie. And one million calories saved. This is the story of how Dan Gorman, a food service director in one US school, made a small portion change that added up to an impressive achievement.