NutriPro Make it sizzle: Speaking of plant-based meat alternatives

Wednesday, July 15, 2020

Discover the Do's and Don'ts when you speak about plant-based meat alternatives on your menu or recipes.


  • Use “plant-based” descriptions on your menu. Your diners have heard of plant-based foods and are eager to try them! 
  • Talk about the taste and texture, describing them as “delicious” and “juicy.”  
  • Tell guests if these foods are vegan, non-GMO or gluten free since some diners are actively seeking these choices. 
  • Promote high protein and zero cholesterol levels of these foods (if mentioned on the label). 



  • Don’t use words like “fake” or “like meat,” which may be unappealing to your guests. 
  • Don’t forget to ask your guests about food allergies and check the ingredients carefully.