44% of consumers would like more restaurants to offer plant-based meat alternatives1. 69% of flexitarians are reducing beef, 60% are reducing pork2.
34% of consumers occasionally choose plant-based protein when dining out of home for better health, 25% because it’s better for the environment3.
Globally, people are trying to increase their intake of plant-based protein4.
- 44% Mexico
- 25% USA
- 20% UK
- 16% Germany
- 37% China
Pollution comparison
Producing a 115g steak is the same as driving a small car for 23.6 km. But a 115g plant-based meat alternative is like driving just 2.4km5.
Meat alternatives are big business
$1.4 billion in 2019, $2.7 billion expected in 20233.
References:
1 Nestlé Professional plant-based menu, 2018
2 Dataessentials plant-based entry, 2018
3 Globaldata, 2018
4 Globaldata survey, 2019
5 sciencedaily.com/releases/2016/04/160404170427.htm
