Word of mouth marketing is incredibly effective. Thanks to social media and our phones, the methods by which word of mouth marketing can work are much broader. And it does work – word of mouth establishes credibility and can be as effective as any other type of marketing when combined with a great product, excellent customer service and a strong reputation. So, how can you create and grow word of mouth marketing for your business?
- Encourage photo sharing
For the restaurant trade, sharing images of food is the ultimate recommendation, especially if accompanied by a positive caption. Set up a social media presence, if you don’t already have one, and encourage customers to share visuals of their experience by creating your own hashtag. You could even have a competition for the best image and offer a free meal in return as an incentive for people to get posting.
Everyone loves a freebie and giving products or services away for free is, without a doubt, one of the simplest ways to get people talking about your business. It can be helpful to combine a giveaway with an event, whether that’s something everyone celebrates – such as Valentine’s Day – or your own business milestones.
Whether you’re looking to get people to leave online reviews, share images, write positive tweets or recommend you in person, incentives can be a very powerful tool. You can offer loyalty points for reviews, for example, or set up a voucher system so that customers who recommend friends get a discount and so do their friends. In a crowded market, giving customers a reason to be vocally loyal – and act as your brand ambassadors - is very effective.
- Use the social sharing options on your website
Creating content and making it easy for people to socially share is a very simple way to achieve word of mouth marketing in the digital age. Customers who want to show others where they’ve been, what they experienced and how it made them feel will take advantage of the opportunity to share strong images and content to their own profiles.
- Be awesome
There’s a lot you can do to encourage word of mouth marketing with these tips and techniques but, ultimately, what really works is fantastic customer service and an awesome offering.
Cultivating word of mouth recommendations is important but not difficult to do. These techniques are incredibly cost effective and easy to implement and the difference they could make to your business is huge.