Food & Beverage

Chefify - The Importance of Google Local Search, TripAdvisor etc.

Tuesday, March 26, 2019

When it comes to getting found online, restaurants have a much more specific set of requirements than some other businesses. Unlike an ecommerce retailer who can ship all over the world, for restaurants the key is to ensure that an online search connects you to customers who can actually get to where you are. Which is why the importance of local search for restaurants is not to be underestimated.

Does SEO actually work for restaurants?

According to Search Engine Watch, 50% of smartphone and 34% of tablet or desktop consumers will physically go to a store or restaurant within a day of making a local search. That’s a pretty powerful statistic that indicates that if you can master the basics of local search then you’ve found an effective way to increase the number of people who walk through the door. It’s also worth bearing in mind that Google will pretty much always display the three search results closest to where the user is in terms of location so, if you want to be the first choice in your area, you need to do some local SEO work to increase the footfall to your restaurant.

How to make the most of local search

  • Set up your Google+ Google My Business page. This will require basic information such as opening hours and website – make sure you also include some appealing photos.
  • Ask customers to review your business on Google – this is a fast track to boosting your search ranking.
  • Optimise your website for local search – it’s important not to have a boring website stuffed with keywords. Do some keyword research to find the right words and phrases to use, including location, and then blend these in to content that is genuinely useful and interesting.
  • Make sure you’ve claimed all your directory listings – others could be writing about you on review sites and you’re missing out if you don’t claim these listings, particularly as the top search engine results are often generated by sites like TripAdvisor, Yelp or OpenTable. Fill out all your profile information and provide links to your website and social media.
  • Use social media as a tool – this can be a very effective way to drive people to your website and to build profile for your business locally. Ensure your profile contains all your local information and if you’re using Facebook, make sure you’re listed as a local business. Join local groups, use local hashtags and be a content creator that people want to follow.
  • Try Google Posts – these have been available since summer 2017 and function like blog posts except that you can add a call to action button at the end.