In challenging times, it’s particularly important to have some experts to turn to. We’ve compiled a list of resources and perspectives on the economy, the menu, consumer trends, and other urgent issues.
Email Marketing: Staying top of mind, affordably
www.constantcontacts.com
www.lyris.com
www.verticalresponse.com
www.campaignmonitor.com
The Shopper of Tomorrow: Trading Down
Wharton: How the economy is changing consumer behavior
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2161
Daily news updates, direct to your mailbox
From the National Restaurant Association, the Culinary Institute of America, and Restaurant News Resource
http://www.smartbrief.com/cia/
http://www.restaurantnewsresource.com/index.php
Food and trend updates, recipes, and more
From the Food Channel
http://www.foodchannel.com/newsletters
Thinking about using LinkedIn?
How to maximize the value of this business-oriented networking tool
http://smartbrief-entrepreneur.tradepub.com/free/w_ha08/?p=w_ha08
Going green may help you stay in the black
A resource for foodservice operators
http://conserve.restaurant.org/
Buzz and word-of-mouth
How to get more from two of the most effective marketing techniques
https://www.openforum.com/idea-hub/topics/the-world/article/the-art-of-generating-buzz-guy-kawasaki
Staying resilient in a down economy
Open Forum talks to Tom Colicchio
https://www.openforum.com/idea-hub/topics/the-world/video/staying-resilient-in-todays-economy-inside-the-entrepreneurial-mind-series
https://www.openforum.com/idea-hub/topics/money/video/operating-in-a-tough-economy-inside-the-entrepreneurial-mind-series
SBA/SCORE: Don’t let the economy get you down
Advice for the small, and not-so-small, business owner
http://www.sbtv.com/partners/score/?segid=3501
Defining the “new normal”
Some advice for thriving in the recession
http://www.fohboh.com/profiles/blog/show?id=1411008%3ABlogPost%3A266321
Get better advice
A variety of tips that pertain to marketing—and most everything else
http://www.drewsmarketingminute.com/2009/01/want-good-business-advice-dont-look-in-the-mirror.html
Restaurant Menu Strategy for Economic Survival
Using your menu to counteract the economy
http://www.onawait.com/pennies-nickels-and-dimes-%e2%80%93-restaurant-survival-lesson/